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If you are a digital marketer or analyst, you may want to know how to set up a Segment in Adobe Analytics in order to better understand and analyze your website or app's user behavior. Segments allow you to create custom groups of users based on certain criteria, such as location, device type, or page views, so that you can better understand how different types of users interact with your website or app. Knowing how to set up a Segment in Adobe Analytics can help you gain valuable insights into your user base and make more informed decisions about your digital marketing and analytics strategies.

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