Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.

Click the “Admin” tab at the top of the page.

Click “Conversion Variables” in the left-hand menu.

Enter a name for the conversion variable in the “Name” field.

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If you are running an online business, it is important to track the performance of your website and marketing campaigns. Setting up conversion variables in Adobe Analytics can help you measure the success of your campaigns and website by tracking the number of conversions, such as sales, sign-ups, or downloads. This data can help you identify which campaigns are most effective and which areas of your website need improvement. Knowing how to set up conversion variables in Adobe Analytics can help you make informed decisions about your online business and maximize your ROI.