Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.

Click on “Variables” in the left-hand navigation menu.

Click on the “Add” button in the top right corner.

Select “eVar” from the drop-down menu.

Enter a name for the eVar in the “Name” field.

Select a “Type” from the drop-down menu.

Select a “Subtype” from the drop-down menu.

Select a “Category” from the drop-down menu.

Click the “Save” button in the top right corner.

Adobe

If you are a digital marketer or web analyst, you may want to know how to set up an eVar in Adobe Analytics in order to track and measure the performance of your website or online campaigns. eVars are custom variables that allow you to capture and analyze data related to user behavior, such as page views, clicks, and conversions. Knowing how to set up an eVar in Adobe Analytics can help you gain valuable insights into your website's performance and optimize your marketing efforts.

How do I set up an eVar in Adobe Analytics?