Go to [https://www.activecampaign.com/](https://www.activecampaign.com/) and log in to your account.

Click on the “Automations” tab in the left-hand navigation menu.

Click on the “Create Automation” button.

Select “A/B Test” from the list of automation types.

Enter a name for your A/B test in the “Name” field.

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If you are looking to optimize your email marketing campaigns, setting up an A/B test in ActiveCampaign can be a great way to test different versions of your emails and determine which one performs better. A/B testing allows you to compare two versions of an email to see which one yields better results in terms of open rates, click-through rates, and conversions. By setting up an A/B test in ActiveCampaign, you can easily compare the performance of two different emails and make informed decisions about which one to use in your campaigns.