How do I set up an email A/B test in ActiveCampaign?
If you are looking to optimize your email marketing campaigns, setting up an A/B test in ActiveCampaign can be a great way to test different versions of your emails and determine which one performs better. A/B testing allows you to compare two versions of an email to see which one yields better results in terms of open rates, click-through rates, and conversions. By setting up an A/B test in ActiveCampaign, you can easily compare the performance of two different emails and make informed decisions about which one to use in your campaigns.
Grace Everwood
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13 steps
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45 seconds
Activecampaign
1
Go to [https://www.activecampaign.com/](https://www.activecampaign.com/) and log in to your account.
2
Click on the “Automations” tab in the left-hand navigation menu.
3
Click on the “Create Automation” button.
4
Select “A/B Test” from the list of automation types.
5
Enter a name for your A/B test in the “Name” field.
6
Click on the “Add Email” button.
7
Enter the subject line for your email in the “Subject” field.
8
Enter the content for your email in the “Content” field.
9
Click on the “Add Variation” button.
10
Enter the subject line for your variation in the “Subject” field.
11
Enter the content for your variation in the “Content” field.
12
Click on the “Save” button.
13
Click on the “Start” button to begin the A/B test.