Email drip campaigns are an effective way to nurture leads and build relationships with customers. Setting up an email drip campaign in ActiveCampaign allows you to automate the process of sending out emails to your contacts, ensuring that they receive the right message at the right time. This can help you increase engagement, build trust, and ultimately drive more sales. Knowing how to set up an email drip campaign in ActiveCampaign is essential for any business looking to maximize their marketing efforts.