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How do I set up an email split test in ActiveCampaign?
Split testing is a great way to optimize your email marketing campaigns and ensure that you are sending the most effective messages to your subscribers. By setting up an email split test in ActiveCampaign, you can test different versions of your emails to see which one performs better in terms of open rate, click-through rate, and other metrics. This will help you determine which version of your email is the most effective and allow you to make adjustments to your campaigns accordingly.
Grace Everwood
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40 seconds
Activecampaign
1
Go to [https://www.activecampaign.com/](https://www.activecampaign.com/) and log in to your account.
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Click on the “Automations” tab in the left-hand navigation menu.
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3
Click the “Create Automation” button.
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4
Select “Split Test” from the list of automation types.
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Enter a name for your split test in the “Name” field.
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Select the list you want to send the split test to in the “List” field.
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Click the “Add Email” button.
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Enter the subject line for the email in the “Subject” field.
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Enter the content for the email in the “Content” field.
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Click the “Add Variation” button to add additional variations of the email.
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Enter the subject line and content for each variation.
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Click the “Save” button.
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Click the “Start” button to begin the split test.
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