Go to https://www.adobe.com/ and log in to your Adobe Analytics account.

Click the “Admin” tab at the top of the page.

In the left-hand navigation, click “Conversion > Conversion Variables”.

Enter a name for the conversion variable in the “Name” field.

adobe.com

If you are a digital marketer or website owner, you may want to know how to set up conversion tracking in Adobe Analytics in order to measure the success of your online campaigns and website performance. By setting up conversion tracking, you can track the number of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter. This data can then be used to optimize your campaigns and website for better performance.

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