How do I set up conversion tracking in Adobe Analytics?
If you are a digital marketer or website owner, you may want to know how to set up conversion tracking in Adobe Analytics in order to measure the success of your online campaigns and website performance. By setting up conversion tracking, you can track the number of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter. This data can then be used to optimize your campaigns and website for better performance.
Created by Ghostwriter from Scribe | 10 steps
Go to www.adobe.com and log in to your Adobe Analytics account.
Click the “Admin” tab at the top of the page.
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In the left-hand navigation, click “Conversion > Conversion Variables”.
Click the “Create New” button.
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Enter a name for the conversion variable in the “Name” field.
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