How do I set up custom campaign tracking in Adobe Analytics?
If you are a digital marketer or analyst, you may want to know how to set up custom campaign tracking in Adobe Analytics in order to better understand the performance of your campaigns. By setting up custom campaign tracking, you can track the effectiveness of your campaigns and measure the return on investment (ROI) of your marketing efforts. This information can help you make more informed decisions about your marketing strategies and optimize your campaigns for better results.
Grace Everwood
|
8 steps
|
9 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
2
Click on the “Admin” tab in the top navigation bar.
3
In the left navigation bar, click on “Classifications” and then “Campaigns”.
4
Click on the “Create New” button.
5
Enter a name for your custom campaign in the “Campaign Name” field.
6
Select the “Custom” option in the “Campaign Type” dropdown menu.
7
Enter the “Campaign ID” and “Campaign Value” you want to track.
8
Click the “Save” button.