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How do I set up custom link tracking in Adobe Analytics?
If you are a digital marketer or website owner, you may want to know how to set up custom link tracking in Adobe Analytics in order to gain insights into how users are interacting with your website. By setting up custom link tracking, you can track clicks on specific links, such as those in emails or on social media, and measure the effectiveness of your campaigns. This data can help you optimize your campaigns and better understand user behavior.
Grace Everwood
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9 seconds
Adobe
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Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
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Click the “Admin” tab in the top navigation bar.
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3
In the left navigation bar, click “Implementation” and then “Implementation Overview”.
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Click the “Edit” button next to “Link Tracking”.
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Click the “Add” button in the top right corner.
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Enter the name of the link you want to track in the “Link Name” field.
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Enter the URL of the link you want to track in the “Link URL” field.
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Enter the name of the link you want to track in the “Link Type” field.
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Click the “Save” button in the top right corner.
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