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How do I set up customer attributes in Adobe Analytics?
If you are a marketer or analyst looking to gain a better understanding of your customers, setting up customer attributes in Adobe Analytics can be a great way to do so. By setting up customer attributes, you can track and analyze customer behavior, preferences, and interests. This can help you gain valuable insights into your customer base, allowing you to better target and personalize your marketing efforts. Additionally, customer attributes can be used to segment customers into different groups, allowing you to better understand the needs and wants of each group. Knowing how to set up customer attributes in Adobe Analytics can help you get the most out of your customer data.
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
Click the “Admin” tab in the top navigation bar.
Click the “Report Suites” tab in the left navigation bar.
Select the report suite you want to set up customer attributes for.
Click the “Edit Settings” button.
Click the “Customer Attributes” tab.
Click the “Add Customer Attribute” button.
Enter the name of the customer attribute in the “Name” field.
Select the type of customer attribute from the “Type” dropdown menu.
Click the “Save” button.
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