Go to https://www.adobe.com/ and log in to your Adobe Analytics account.

Click the “Admin” tab in the top navigation bar.

Click the “Implementation” tab in the left navigation bar.

Click the “Server-Side Forwarding” button.

Enter the URL of the server-side forwarding endpoint in the “Server-Side Forwarding Endpoint” field.

adobe.com

Server-side tracking in Adobe Analytics is a powerful tool for tracking user behavior on websites and applications. It allows you to track user interactions with your website or application in real-time, giving you a better understanding of how users are engaging with your content. This can be used to optimize user experience, improve marketing campaigns, and gain valuable insights into user behavior. Knowing how to set up server-side tracking in Adobe Analytics is essential for any business that wants to maximize the value of their analytics data.

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