How do I set up visitor profiling in Adobe Analytics?
Visitor profiling in Adobe Analytics is a powerful tool for understanding customer behavior and preferences. It allows you to track and analyze customer data, such as page views, time spent on site, and purchase history, to gain insights into customer behavior and preferences. This data can then be used to create targeted marketing campaigns and optimize the customer experience. Knowing how to set up visitor profiling in Adobe Analytics is essential for any business that wants to maximize the value of their customer data.
Grace Everwood
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13 steps
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20 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
2
Click the “Admin” tab at the top of the page.
3
Click the “Visitor Profile” tab on the left side of the page.
4
Click the “Create New Profile” button.
5
Enter a name for the profile in the “Name” field.
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Select the “Visitor” option in the “Type” field.
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Select the “Data Sources” tab.
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Select the data sources you want to include in the profile.
9
Select the “Segments” tab.
10
Select the segments you want to include in the profile.
11
Select the “Metrics” tab.
12
Select the metrics you want to include in the profile.
13
Select the “Save” button.