Go to https://analytics.google.com/ and log in to your account.

Click the “Admin” button in the bottom left corner.

Select the “Goals” option in the “View” column.

Select “Custom” from the Goal Setup menu.

accounts.google.com

If you are running an online business, it is important to track conversions in Google Analytics in order to measure the success of your marketing campaigns. By tracking conversions, you can gain insight into which campaigns are driving the most sales and leads, and which ones are not performing as well. This information can help you make informed decisions about where to allocate your marketing budget and resources. Additionally, tracking conversions can help you identify areas of improvement in your website or marketing efforts, allowing you to optimize your campaigns for better results.

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