How do I track customer engagement in Klaviyo?

If you are a business owner or marketer, tracking customer engagement in Klaviyo is essential for understanding how your customers interact with your brand. Knowing how customers engage with your emails, website, and other marketing channels can help you optimize your campaigns and better target your audience. With Klaviyo, you can track customer engagement metrics such as open rates, click-through rates, and purchase rates, which can help you identify areas of improvement and opportunities for growth.