How do I track customer lifetime value in Klaviyo?
Tracking customer lifetime value (CLV) is an important metric for any business. It helps you understand how much revenue a customer is likely to generate over the course of their relationship with your business. Knowing this information can help you make better decisions about how to allocate resources and target marketing efforts. Klaviyo is a powerful marketing automation platform that can help you track customer lifetime value. Knowing how to track CLV in Klaviyo can help you make more informed decisions about how to best engage with your customers and maximize their lifetime value.
Grace Everwood
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6 steps
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10 seconds
Klaviyo
1
Go to [https://www.klaviyo.com/](https://www.klaviyo.com/) and log in to your account.
2
Click on the “Analytics” tab in the top navigation bar.
3
Click on the “Lifetime Value” tab in the left-hand navigation bar.
4
Click on the “Metrics” dropdown menu and select “Customer Lifetime Value”.
5
Click on the “Compare” dropdown menu and select the desired comparison metric.
6
Click on the “Apply” button to view the customer lifetime value data.