Go to https://www.klaviyo.com/ and click the "Sign Up" button in the top right corner.

Click the "Audience" tab in the left-hand navigation bar.

klaviyo.com

If you are a business owner or marketer, you may want to track customer purchases in Klaviyo in order to gain insights into customer behavior and preferences. This data can be used to create targeted campaigns and offers that are tailored to each customer's individual needs and interests. Additionally, tracking customer purchases in Klaviyo can help you identify trends in customer spending and identify opportunities to increase sales and revenue.

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