How do I track ecommerce purchases in ActiveCampaign?

If you are running an ecommerce business, it is important to track purchases made by customers in order to better understand customer behavior and preferences. Tracking ecommerce purchases in ActiveCampaign can help you gain insights into customer purchase patterns, identify trends, and optimize your marketing campaigns to better target customers. Additionally, tracking ecommerce purchases in ActiveCampaign can help you measure the success of your campaigns and make more informed decisions about your marketing strategy.