How do I track user behavior in Google Analytics?
If you are a business owner or website manager, you may want to track user behavior in Google Analytics in order to gain insights into how visitors are interacting with your website. This data can help you identify areas of improvement, optimize your website for better user experience, and measure the success of your marketing campaigns. Knowing how to track user behavior in Google Analytics can help you make informed decisions about how to improve your website and reach your business goals.
Grace Everwood
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7 steps
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13 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/) and log in to your Google Analytics account.
2
Click the “Admin” button in the bottom left corner.
3
In the “Property” column, select the property you want to track user behavior for.
4
In the “View” column, select the view you want to track user behavior for.
5
Click the “Behavior” tab in the left-hand navigation menu.
6
Click the “Events” tab in the left-hand navigation menu.
7
Click the “Overview” tab to view the user behavior data.