How do I track user engagement in Google Analytics?
If you are running a website or online business, it is important to track user engagement in order to understand how users are interacting with your website. By tracking user engagement, you can gain insights into which pages are most popular, how long users are spending on your website, and which areas of your website are performing the best. This information can help you make informed decisions about how to optimize your website for better user experience and increased conversions. Knowing how to track user engagement in Google Analytics is essential for any website owner or online business.
Grace Everwood
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8 steps
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7 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/)
2
Click the “Admin” button in the bottom left corner.
3
Select the “Goals” option in the “View” column.
4
Click the “+ New Goal” button.
5
Select “Engagement” as the goal type.
6
Enter a name for the goal and select “Continue”.
7
Select “Event” as the goal type and click “Continue”.
8
Enter the event details and click “Save”.