How do I track website bounce rate in Google Analytics?
If you are a website owner or digital marketer, tracking website bounce rate in Google Analytics is an important metric to measure the success of your website. Knowing your website's bounce rate can help you identify areas of improvement, such as which pages are driving visitors away and which pages are engaging visitors. By understanding your website's bounce rate, you can make informed decisions on how to optimize your website to improve user experience and increase conversions.
Grace Everwood
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12 steps
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10 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/)
2
Log in with your Google account.
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Click the “Admin” button in the bottom left corner.
4
Select the “View” option in the middle column.
5
Click “Goals” in the right column.
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Click “+ New Goal”.
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Select “Custom” from the Goal Setup menu.
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Enter a name for the goal in the “Goal Description” field.
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Select “Destination” from the “Type” dropdown menu.
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Enter “/” in the “Destination” field.
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Select “Equals to” from the “Match Type” dropdown menu.
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Click “Save”.