How do I track website conversions in Google Analytics?
If you are running an online business, it is important to track website conversions in order to measure the success of your marketing efforts. By tracking website conversions, you can gain valuable insights into which marketing strategies are working and which ones are not. This information can help you make informed decisions about how to optimize your website and marketing campaigns for maximum success. Additionally, tracking website conversions can help you identify areas of improvement and opportunities for growth.
Grace Everwood
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10 steps
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16 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/) and log in to your Google Analytics account.
2
Click the “Admin” button in the bottom left corner.
3
Select the “Goals” option in the “View” column.
4
Click the “+ New Goal” button.
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Select “Custom” from the Goal Setup options.
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Enter a name for the goal in the “Goal Description” field.
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Select “Destination” from the “Type” dropdown menu.
8
Enter the URL of the page you want to track in the “Destination” field.
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Select “Equals to” from the “Match Type” dropdown menu.
10
Click the “Save” button.