How do I track website user behavior in Google Analytics?
If you are a website owner or manager, you may want to track user behavior on your website in order to gain insights into how visitors are interacting with your website. This information can be used to improve the user experience, optimize content, and increase conversions. By tracking user behavior in Google Analytics, you can gain valuable insights into how visitors are navigating your website, which pages they are spending the most time on, and which pages are leading to conversions. This data can help you make informed decisions about how to improve your website and increase engagement.
Grace Everwood
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7 steps
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4 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/) and log in to your Google Analytics account.
2
Click the “Admin” button in the bottom left corner.
3
In the “Property” column, select the website you want to track user behavior for.
4
In the “View” column, click “Create View”.
5
Enter a name for the view and click “Create View”.
6
Click “Behavior” in the left sidebar.
7
Click “Overview” to view user behavior data.