How do I track website user demographics in Google Analytics? | Scribe

    How do I track website user demographics in Google Analytics?

    • Grace Everwood |
    • 5 steps |
    • 10 seconds
    1
    Go to [https://analytics.google.com/](https://analytics.google.com/)
    2
    Click the “Admin” button in the bottom left corner.
    3
    Select the “Audience” option from the left-hand menu.
    4
    Click the “Demographics” tab.
    5
    Click the “Overview” tab to view the demographic data.