Go to [https://analytics.google.com/](https://analytics.google.com/)

Click the “Admin” button in the bottom left corner.

Select the “Audience” option from the left-hand menu.

Click the “Overview” tab to view the demographic data.

Google Account

accounts.google.com

If you are a website owner or manager, you may want to track website user demographics in Google Analytics in order to gain insights into who is visiting your website and what they are doing while they are there. Knowing the demographics of your website visitors can help you tailor your content and marketing strategies to better target and engage your audience. Additionally, tracking website user demographics can help you identify potential areas of growth and opportunities to improve the user experience.

How do I track website user demographics in Google Analytics?