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How do I track website user engagement in Google Analytics?
If you are a website owner or manager, tracking user engagement in Google Analytics is essential for understanding how visitors interact with your website. Knowing how users engage with your website can help you identify areas of improvement, optimize content for better user experience, and measure the success of your marketing campaigns. With Google Analytics, you can track user engagement metrics such as page views, time on page, bounce rate, and more. This data can help you make informed decisions about how to improve your website and increase user engagement.
Grace Everwood
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15 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/) and log in to your Google Analytics account.
2
Click the “Admin” button in the bottom left corner.
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3
In the “View” column, click the “Goals” button.
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4
Click the “+ New Goal” button.
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5
Select “Engagement” from the “Template” dropdown menu.
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Enter a name for the goal in the “Goal Description” field.
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7
Select “Event” from the “Type” dropdown menu.
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Enter the event category, action, and label in the corresponding fields.
9
Click the “Save” button.
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