How do I track website visitors in Google Analytics?
If you are a website owner or manager, you may want to track website visitors in Google Analytics in order to gain insights into how people are interacting with your website. This data can help you understand which pages are most popular, which sources are driving the most traffic, and which campaigns are most effective. Knowing this information can help you make informed decisions about how to optimize your website and marketing efforts to better engage with your visitors.
Grace Everwood
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8 steps
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7 seconds
Google Account
1
Go to [https://analytics.google.com/](https://analytics.google.com/)
2
Sign in with your Google account.
3
Click the “Admin” button in the bottom left corner.
4
Select the “Property” you want to track.
5
Click the “Tracking Info” tab.
6
Click “Tracking Code”.
7
Copy the tracking code provided.
8
Paste the tracking code into the HTML of your website.