How do I use A/B testing in Adobe Analytics? | Scribe

How do I use A/B testing in Adobe Analytics?

A/B testing is a powerful tool for optimizing website performance and user experience. By using A/B testing in Adobe Analytics, businesses can gain valuable insights into how different versions of their website or app are performing. This can help them identify which versions are more successful and make informed decisions about how to improve their website or app. A/B testing in Adobe Analytics can also help businesses understand how different user segments interact with their website or app, allowing them to tailor their content and design to better meet their customers' needs.
Created by Ghostwriter from Scribe | 8 steps
Click the “Get Started” button.
Select “Create a New Test” from the “A/B Tests” drop-down menu.
Enter a name for the test in the “Test Name” field.
Select the “Metric” you want to measure from the drop-down menu.

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