How do I use Adobe Analytics to track campaign performance?
Adobe Analytics is a powerful tool for tracking the performance of digital campaigns. It can provide detailed insights into how campaigns are performing, including metrics such as impressions, clicks, conversions, and more. Knowing how to use Adobe Analytics to track campaign performance can help marketers make informed decisions about their campaigns and optimize them for better results.
Grace Everwood
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14 steps
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22 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
2
Click the “Admin” tab at the top of the page.
3
Click the “Report Suites” button in the left-hand navigation menu.
4
Select the report suite you want to use to track your campaign performance.
5
Click the “Edit Settings” button.
6
Click the “Marketing Channels” tab.
7
Click the “Add Marketing Channel” button.
8
Enter the name of your campaign in the “Marketing Channel Name” field.
9
Select the “Campaign” option from the “Marketing Channel Type” drop-down menu.
10
Click the “Save” button.
11
Click the “Traffic” tab.
12
Click the “Add Traffic Variable” button.
13
Enter the name of your campaign in the “Traffic Variable Name” field.
14
Select the “Campaign” option from the “Traffic Variable Type” drop-down menu.