Save for Later
This guide was created with Scribe in
22 seconds.
Sign in and create your own!
How do I use Adobe Analytics to track campaign performance?
Adobe Analytics is a powerful tool for tracking the performance of digital campaigns. It can provide detailed insights into how campaigns are performing, including metrics such as impressions, clicks, conversions, and more. Knowing how to use Adobe Analytics to track campaign performance can help marketers make informed decisions about their campaigns and optimize them for better results.
Grace Everwood
|
0 step
|
22 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
2
Click the “Admin” tab at the top of the page.
Zoom Saved
3
Click the “Report Suites” button in the left-hand navigation menu.
Zoom Saved
4
Select the report suite you want to use to track your campaign performance.
5
Click the “Edit Settings” button.
Zoom Saved
6
Click the “Marketing Channels” tab.
Zoom Saved
7
Click the “Add Marketing Channel” button.
Zoom Saved
8
Enter the name of your campaign in the “Marketing Channel Name” field.
Zoom Saved
9
Select the “Campaign” option from the “Marketing Channel Type” drop-down menu.
10
Click the “Save” button.
Zoom Saved
11
Click the “Traffic” tab.
Zoom Saved
12
Click the “Add Traffic Variable” button.
Zoom Saved
13
Enter the name of your campaign in the “Traffic Variable Name” field.
Zoom Saved
14
Select the “Campaign” option from the “Traffic Variable Type” drop-down menu.
Was this Scribe helpful?
Save this document for future reference.
Save for Later
Have something to say?
Create an account to leave messages for the author to see!
Create an account
Feedback
This Scribe is in tip-top shape!
Leave feedback if there are any issues with this Scribe