How do I use Classifications for Products in Adobe Analytics?
Classifications for Products in Adobe Analytics can be a powerful tool for understanding customer behavior and optimizing marketing campaigns. By classifying products, you can gain insights into which products are most popular, which products are driving the most revenue, and which products are most likely to be purchased together. This information can be used to create targeted marketing campaigns, optimize product offerings, and improve customer experience. Knowing how to use Classifications for Products in Adobe Analytics can help you make the most of your data and maximize your marketing efforts.
Grace Everwood
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7 steps
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9 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Admin” tab in the top navigation bar.
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Click “Classifications” in the left navigation bar.
4
Click the “Add Classification” button.
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Enter a name for the classification in the “Name” field.
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Select “Product” from the “Type” dropdown menu.
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Click the “Save” button.