Go to [https://hootsuite.com](https://hootsuite.com) and log in to your Hootsuite account.

Click the “Analytics” tab in the top navigation bar.

Click the “Create Custom Report” button.

Select the social networks you want to include in the report.

Select the metrics you want to include in the report.

hootsuite.com

As a business owner or social media manager, it is important to track the performance of your social media campaigns. Hootsuite is a powerful tool that can help you do this by providing custom analytics. With Hootsuite, you can track the reach and engagement of your posts, monitor the performance of your campaigns, and gain insights into your audience. Knowing how to use Hootsuite to create custom analytics can help you make informed decisions about your social media strategy and maximize the impact of your campaigns.