How do I use Hootsuite to track keywords?

If you are a business owner or marketer, you may want to use Hootsuite to track keywords in order to monitor conversations about your brand, products, or services. By tracking keywords, you can gain insights into what people are saying about your brand, identify potential customers, and respond to customer inquiries in a timely manner. Additionally, tracking keywords can help you stay up-to-date on industry trends and identify opportunities for content creation. Knowing how to use Hootsuite to track keywords can help you stay ahead of the competition and maximize your marketing efforts.