How do I use attribution modeling in Adobe Analytics? | Scribe

    How do I use attribution modeling in Adobe Analytics?

    • Grace Everwood |
    • 9 steps |
    • 12 seconds
    1
    Go to [https://www.adobe.com/](https://www.adobe.com/)
    2
    Click the “Analytics” tab in the top navigation bar.
    3
    Click the “Reports & Analytics” tab in the left navigation bar.
    4
    Click the “Attribution” tab in the left navigation bar.
    5
    Click the “Model Comparison Tool” button.
    6
    Select the desired report suite from the “Report Suite” drop-down menu.
    7
    Select the desired date range from the “Date Range” drop-down menu.
    8
    Select the desired model from the “Model” drop-down menu.
    9
    Click the “Run Model” button.