Click the “Analytics” tab in the top navigation bar.

Click the “Reports & Analytics” tab in the left navigation bar.

Click the “Attribution” tab in the left navigation bar.

Click the “Model Comparison Tool” button.

adobe.com

Attribution modeling in Adobe Analytics is a powerful tool for understanding the customer journey and optimizing marketing campaigns. It allows marketers to identify which channels and campaigns are driving the most conversions and revenue, and to allocate budget and resources accordingly. By understanding the customer journey, marketers can better target their campaigns and optimize their marketing mix for maximum ROI. Knowing how to use attribution modeling in Adobe Analytics can help marketers make more informed decisions and maximize their marketing efforts.

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