How do I use attribution modeling in Adobe Analytics? | Scribe

How do I use attribution modeling in Adobe Analytics?

  • Grace Everwood |
  • 9 steps |
  • 12 seconds
  • AdobeAdobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Analytics” tab in the top navigation bar.
3
Click the “Reports & Analytics” tab in the left navigation bar.
4
Click the “Attribution” tab in the left navigation bar.
5
Click the “Model Comparison Tool” button.
6
Select the desired report suite from the “Report Suite” drop-down menu.
7
Select the desired date range from the “Date Range” drop-down menu.
8
Select the desired model from the “Model” drop-down menu.
9
Click the “Run Model” button.