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Calculated metrics in Adobe Analytics are a powerful tool for analyzing data and gaining insights into user behavior. By creating custom metrics, you can gain a better understanding of how users interact with your website or app, and how they are engaging with your content. Calculated metrics can also help you identify areas of improvement and opportunities for growth. Knowing how to use calculated metrics in Adobe Analytics can help you make more informed decisions about your digital marketing strategy and optimize your website or app for better user experience.

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