How do I use conversion tracking in Adobe Analytics?
If you are a digital marketer or an analytics professional, you may want to know how to use conversion tracking in Adobe Analytics in order to measure the success of your campaigns and optimize your marketing efforts. Conversion tracking allows you to track the number of conversions (sales, leads, etc.) that are generated from your campaigns, so you can better understand which campaigns are performing well and which ones need improvement. Knowing how to use conversion tracking in Adobe Analytics can help you make more informed decisions about your marketing strategies and maximize your return on investment.
Grace Everwood
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10 steps
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14 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Log in to your Adobe Analytics account.
3
Click on the “Admin” tab.
4
Click on the “Conversion > Conversion Variables” button.
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Click on the “Create New” button.
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Enter a name for the conversion variable in the “Name” field.
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Select the “Conversion” option from the “Type” drop-down menu.
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Select the “Success Events” option from the “Success Event” drop-down menu.
9
Select the “Currency” option from the “Currency” drop-down menu.
10
Click on the “Save & Close” button.