Click the “Create New Campaign” button.

Enter a name for the campaign in the “Campaign Name” field.

Select “Custom” from the “Campaign Type” dropdown menu.

Enter the campaign details in the “Campaign Details” field.

adobe.com

If you are a digital marketer or analyst, you may want to know how to use custom campaign tracking in Adobe Analytics in order to better understand the performance of your campaigns. By using custom campaign tracking, you can track the performance of specific campaigns, such as email campaigns, social media campaigns, or paid search campaigns, and gain insights into which campaigns are driving the most conversions and revenue. This information can then be used to optimize your campaigns and maximize their effectiveness.

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