How do I use custom link tracking in Adobe Analytics?
Custom link tracking in Adobe Analytics is a powerful tool for tracking user interactions on a website. It allows you to track clicks on specific links, buttons, and other elements on a page, and measure how users interact with them. This data can be used to gain insights into user behavior, optimize the user experience, and improve the overall performance of a website. Knowing how to use custom link tracking in Adobe Analytics can help you better understand user behavior and make more informed decisions about how to improve your website.
Grace Everwood
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10 steps
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8 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/) and log in to your Adobe Analytics account.
2
Click the “Admin” button in the top right corner.
3
In the left-hand navigation, click “Implementation > Link Tracking”.
4
Click the “Create New” button.
5
Enter a name for the link tracking in the “Name” field.
6
Select the “Custom” option in the “Link Type” dropdown.
7
Enter the URL of the link you want to track in the “Link URL” field.
8
Enter the name of the link in the “Link Name” field.
9
Select the “Track Clicks” checkbox.
10
Click the “Save” button.