How do I use customer attributes in Adobe Analytics?
Adobe Analytics is a powerful tool for tracking customer behavior and understanding customer preferences. By using customer attributes in Adobe Analytics, businesses can gain valuable insights into their customers' behavior and preferences, allowing them to tailor their marketing and product offerings to better meet their customers' needs. Knowing how to use customer attributes in Adobe Analytics can help businesses better understand their customers and make more informed decisions about their marketing and product strategies.
Grace Everwood
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8 steps
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12 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Get Started” button.
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Select “Adobe Analytics” from the drop-down menu.
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Click the “Create New Attribute” button.
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Enter the name of the attribute in the “Name” field.
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Select the type of attribute from the “Type” drop-down menu.
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Enter the description of the attribute in the “Description” field.
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Click the “Save” button.