How do I use geofencing in Adobe Analytics?
Geofencing in Adobe Analytics can be a powerful tool for businesses to gain insights into their customers' location-based behaviors. By setting up geofences around physical locations, businesses can track customer visits to their stores, measure the effectiveness of their marketing campaigns, and gain insights into customer preferences and behaviors. Knowing how to use geofencing in Adobe Analytics can help businesses better understand their customers and make more informed decisions about their marketing strategies.
Grace Everwood
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8 steps
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13 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
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Click the “Get Started” button.
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Select “Adobe Analytics” from the “Select a product” dropdown menu.
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Click the “Create a Geofence” button.
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Enter a name for the geofence in the “Name” field.
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Enter the latitude and longitude coordinates of the geofence in the “Location” field.
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Enter the radius of the geofence in the “Radius” field.
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Click the “Save” button.