How do I use site search tracking in Adobe Analytics?
Site search tracking in Adobe Analytics is a powerful tool for understanding how users interact with your website. By tracking the keywords that users enter into your site search, you can gain valuable insights into what users are looking for on your website and how they are navigating it. This information can be used to improve the user experience, optimize content, and increase conversions. Knowing how to use site search tracking in Adobe Analytics can help you make the most of this powerful tool.
Grace Everwood
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11 steps
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16 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Log in to your Adobe Analytics account.
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Click on the “Admin” tab.
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Click on the “Report Suites” tab.
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Select the report suite you want to use for site search tracking.
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Click on the “Edit Settings” button.
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Click on the “Search & Filters” tab.
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Click on the “Site Search” tab.
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Check the “Enable Site Search” box.
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Enter the query parameter for your site search in the “Query Parameter” field.
11
Click the “Save & Close” button.