How do I use the Cart Abandon in Adobe Analytics?
If you are an ecommerce business, understanding how to use the Cart Abandon feature in Adobe Analytics can be incredibly helpful in understanding why customers are leaving your website without completing their purchase. By tracking the customer journey and analyzing the data, you can identify areas of improvement and optimize your website to reduce cart abandonment and increase conversions. Additionally, you can use the data to create targeted campaigns to encourage customers to complete their purchase.
Grace Everwood
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7 steps
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9 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Get Started” button.
3
Select “Cart Abandonment” from the drop-down menu.
4
Click the “Create” button.
5
Enter the name of the report suite you want to use in the “Report Suite” field.
6
Select the “Cart Abandonment” checkbox.
7
Click the “Save” button.