How do I use the Conversion Attribution report in Adobe Analytics?
The Conversion Attribution report in Adobe Analytics is a powerful tool for understanding the customer journey and optimizing marketing campaigns. It allows marketers to identify which channels are driving conversions, and to measure the impact of each channel on the customer journey. By understanding the customer journey, marketers can make more informed decisions about where to invest their marketing budget and how to optimize their campaigns for maximum ROI. Knowing how to use the Conversion Attribution report in Adobe Analytics can help marketers make better decisions and maximize their marketing efforts.