How do I use the Path to Conversion report in Adobe Analytics?
The Path to Conversion report in Adobe Analytics is a powerful tool for understanding how customers interact with your website or app before they convert. By analyzing the paths customers take to conversion, you can identify areas of your website or app that are working well and areas that need improvement. This report can help you optimize your website or app to increase conversions and maximize the return on your marketing investments.
Grace Everwood
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9 steps
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5 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Log in with your Adobe ID
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Click on the “Reports” tab
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Click on the “Path to Conversion” report
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Select the report suite you want to use
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Select the date range you want to use
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Select the metrics you want to view
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Select the segments you want to view
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Click the “Run Report” button