How do I use the Search Keyword report in Adobe Analytics?

The Search Keyword report in Adobe Analytics is a powerful tool for understanding how users are finding your website or app. By understanding which keywords are driving the most traffic, you can optimize your SEO and SEM campaigns to ensure that you are targeting the right keywords and driving the most relevant traffic to your website or app. Additionally, the Search Keyword report can help you identify potential opportunities for new keywords or phrases that you may not have considered before. Knowing how to use the Search Keyword report in Adobe Analytics can help you maximize the effectiveness of your digital marketing efforts.