How do I use the Segment Builder in Adobe Analytics?
The Segment Builder in Adobe Analytics is a powerful tool that allows you to create custom segments of your website visitors. This can be used to gain insights into user behavior, such as which pages they visit, how long they stay on each page, and which products they purchase. Knowing how to use the Segment Builder in Adobe Analytics can help you better understand your website visitors and make more informed decisions about how to optimize your website for better user engagement and conversions.
Grace Everwood
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9 steps
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14 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Create” button in the top right corner.
3
Select the “Advanced” tab.
4
Enter a name for the segment in the “Segment Name” field.
5
Select the “Add Rule” button.
6
Select the criteria for the segment from the drop-down menus.
7
Click the “Add” button.
8
Repeat steps 5-7 for each additional rule.
9
Click the “Save” button.