Click the “Create Analysis” button in the top right corner.

Select the “Churn Analysis” option from the drop-down menu.

Select the “Dimensions” tab and choose the dimension you want to analyze.

Select the “Metrics” tab and choose the metric you want to analyze.

adobe.com

Churn analysis in Adobe Analytics is a powerful tool for understanding customer behavior and predicting customer retention. By analyzing customer data, businesses can identify patterns in customer behavior that can help them better understand their customers and develop strategies to retain them. With churn analysis, businesses can identify customers who are at risk of leaving and take proactive steps to retain them. This can help businesses reduce customer churn and increase customer loyalty. Knowing how to use the churn analysis in Adobe Analytics can help businesses make better decisions and improve their customer retention strategies.

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