Go to the Admin section of Adobe Analytics (https://www.adobe.com/).

Click on the “Conversion Variables” tab.

Click on the “Create New Conversion Variable” button.

Enter the name of the conversion variable in the “Name” field.

Select the type of conversion variable from the “Type” drop-down menu.

adobe.com

If you are a digital marketer or analyst, you may want to know how to use the conversion variables in Adobe Analytics in order to track and measure the success of your campaigns. By understanding how to use the conversion variables, you can gain insights into which campaigns are performing well and which ones need to be improved. Additionally, you can use the conversion variables to optimize your campaigns for better results. Knowing how to use the conversion variables in Adobe Analytics can help you make more informed decisions and maximize the return on your marketing investments.

How do I use the conversion variables in Adobe Analytics?

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