Click the “Calculate Lifetime Value” button.

Select the “Time Period” you want to analyze.

Select the “Metric” you want to analyze.

Select the “Segment” you want to analyze.

adobe.com

Customer lifetime value (CLV) analysis is an important tool for businesses to understand the value of their customers over time. By using Adobe Analytics, businesses can gain insights into customer behavior and trends, allowing them to better understand their customers and make more informed decisions. With CLV analysis, businesses can identify their most valuable customers, target them with more effective marketing campaigns, and optimize their customer experience. Knowing how to use the customer lifetime value analysis in Adobe Analytics can help businesses maximize their customer lifetime value and increase their overall profitability.

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