How do I use the customer segments analysis in Adobe Analytics?
Customer segmentation analysis in Adobe Analytics is a powerful tool for understanding customer behavior and preferences. By analyzing customer segments, businesses can gain valuable insights into how their customers interact with their products and services, and how they can better target their marketing and sales efforts. Knowing how to use customer segmentation analysis in Adobe Analytics can help businesses better understand their customers and make more informed decisions about their marketing and sales strategies.
Grace Everwood
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9 steps
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14 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Create a Segment” button.
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Select the “Customer Segments” tab.
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Select the “Create a New Segment” button.
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Select the “Customer Segments” option from the drop-down menu.
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Select the criteria you want to use to define the segment.
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Click the “Save” button.
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Enter a name for the segment in the “Segment Name” field.
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Click the “Save” button.