How do I use the funnel analysis in Adobe Analytics?
Funnel analysis in Adobe Analytics is a powerful tool for understanding user behavior on a website or mobile app. It can help identify areas of improvement in the user experience, such as where users are dropping off in the conversion process, or which pages are causing users to abandon the site. Knowing how to use the funnel analysis in Adobe Analytics can help marketers and product managers make informed decisions about how to optimize their website or app for better user engagement and conversions.
Grace Everwood
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9 steps
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16 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
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Click the “Create Analysis” button in the top right corner.
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Select “Funnel Analysis” from the list of analysis types.
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Select the “Data” tab in the left-hand navigation.
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Select the “Metrics” field and choose the metrics you want to analyze.
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Select the “Dimensions” field and choose the dimensions you want to analyze.
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Select the “Segment” field and choose the segments you want to analyze.
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Select the “Filter” field and choose the filters you want to apply.
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Click the “Run Analysis” button in the top right corner.