How do I use the lifecycle analysis in Adobe Analytics? | Scribe

How do I use the lifecycle analysis in Adobe Analytics?

Lifecycle analysis in Adobe Analytics is a powerful tool for understanding customer behavior and optimizing marketing strategies. It allows marketers to track customer journeys from initial engagement to purchase and beyond, providing insights into how customers interact with their brand. By understanding customer behavior, marketers can identify areas of improvement and create more effective campaigns. Knowing how to use the lifecycle analysis in Adobe Analytics can help marketers better understand their customers and create more effective marketing strategies.
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Click the “Create Analysis” button in the top right corner.
Select “Lifecycle Analysis” from the list of analysis types.
Select the “Dimensions” tab in the left-hand panel.
Click the “Add Dimension” button and select “Lifecycle” from the dropdown menu.

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