How do I use the purchase pathing analysis in Adobe Analytics?
Purchase pathing analysis in Adobe Analytics is a powerful tool for understanding customer behavior and optimizing the customer journey. It allows you to track the path customers take from the moment they enter your website to the moment they complete a purchase. This data can be used to identify areas of improvement in the customer journey, such as where customers are dropping off or where they are spending the most time. Knowing how to use purchase pathing analysis in Adobe Analytics can help you better understand your customers and make more informed decisions about how to optimize their experience.